Cashless donations drive Gift Aid adoption

Client: Big C

Regional cancer charity captures Gift Aid declarations on 88% of cashless donations

One of Norfolk’s leading cancer charities used the Thyngs platform to turn 1,000 in-store cash tins, window displays, posters and staff ID badges into cashless donation points.

The collection devices were produced by Thyngs’ partner Angal, a leading provider of fundraising solutions in the UK.

An impressive 88% of all donations captured Gift Aid declarations, allowing the charity to gain an additional 25% revenue from these donations which help fund the set up and ongoing costs.

1,200

Cashless donation points

£2.42

Average donation

88%

Gift Aid conversion