Cashless donations drive Gift Aid adoption
Client: Big C
Regional cancer charity captures Gift Aid declarations on 88% of cashless donations
One of Norfolk’s leading cancer charities used the Thyngs platform to turn 1,000 in-store cash tins, window displays, posters and staff ID badges into cashless donation points.
The collection devices were produced by Thyngs’ partner Angal, a leading provider of fundraising solutions in the UK.
An impressive 88% of all donations captured Gift Aid declarations, allowing the charity to gain an additional 25% revenue from these donations which help fund the set up and ongoing costs.
Cashless donation points
Gift Aid conversion