Poppy Appeal mobile donation trial

Poppy Appeal mobile donation trial

Client: Royal British Legion/NatWest

Mobile donation trial delivers a return on investment of 560% in just two weeks

The Royal British Legion used the Thyngs platform to transform Poppy Appeal collecting boxes in RBS/NatWest branches across the UK into mobile donation points. Over a two-week period, each box generated an additional £6 in non-cash donations, paying for itself more than five times over.


Conversion rate


Average donation


Return on investment