7 cool things you didn’t know you could do with NFC technology

7 cool things you didn’t know you could do with NFC technology

With background near-field communication (NFC) tagging now available on both iOS and Android, here are some of the weird and wonderful things you can do with this technology.

1) Turn a football shirt into a fan zone

Chelsea fans with the team’s third kit for the 2018/2019 season can unlock exclusive content such as playlists and get the chance to win tickets by using their smartphone to scanning the NikeConnect NFC-enabled logo on the shirt. An added bonus is that the tech could also be used to verify that the merchandise is authentic.

An iPhone using it's new background NFC capabilities to read a tag on a Chealsea kit. NFC stands for Near Field Communication. In this case it provides the user with access to a fan portal for the Chealsea Football Club

2) Turn medals into a charity donation point

Runners in the East Anglian Air Ambulance’s Only The Brave charity mud run were awarded with an NFC-connected medal, thanks to Thyngs proximity technology. After the race, participants could encourage family and friends to tap the medal with their smartphone to set up a recurring donation, without having to spend ages filling in complicated and lengthy forms.

East Anglia Air Ambulance are using NFC tags to speed up donations for their charity.

3) Put tasting notes on a whisky bottle

Scottish whisky producer Kilchoman worked with NFC specialist ThinFilm to create smart bottles of single malt. Whisky drinkers could tap the NFC tag and access product details, taste profiles and information about the award-winning distillery. The promotion generated a consumer engagement rate of 6.5%, outperforming traditional marketing channels such as search and social.

4) Launch movie trailers from a smart tattoo

Thyngs’ clever technology lets you add an NFC tag to just about anything, including temporary tattoos. Ahead of the launch of Hollywood blockbuster Wonder Woman, Warner Bros used Thyngs technology to create more than 244,000 NFC-enabled promotional wristbands and tattoos for release across 22 countries.

The campaign was a major success with the wearables generating an interaction rate of almost 18%, helping the film become the biggest female-led superhero film opening of all time.

By using new technology the film Wonder Woman used special tattoos that launched the films trailer when scanned

5) Pay for public transport

The Australian state of Victoria is currently trialling Mobile Myki, a customised smartphone app that lets users top up on the go, without the usual card. The smart card scheme would be particularly easy to implement, as it requires no new machines or infrastructure, letting passengers just tap and go.

6) Create an interactive treasure hunt

Working with local charity Break, Thyngs created a novel interactive treasure hunt for the 2016 Grand Norwich Duck Race. Eleven NFC-tagged plastic ducks were hidden along the river, which each revealing a clue to find the next one. Anyone who found all 11 was automatically entered into a prize draw.

Thyngs contributed QR codes to a duck race to enable people to win a prize.

7) Encourage customers to rate your food

Wagamama used Thyngs technology when looking to promote its MA MA menu at its branch on London’s South Bank. Customers were able to feast on dishes such as lemongrass chicken bao and sticky sweet potato roti wraps, before being asked to scan an NFC tag and give instant feedback with their smartphone.

Wagamama used NFC tags as part of a campaign to gamify people reviewing their new menu MA MA

The creative possibilities of NFC technology are endless as any physical item can be turned into an interactive experience. Whether you’re a movie maker looking to promote your latest film, a charity looking for donations, or a business simply looking to boost customer engagement, NFC opens up a world of possibilities.