Break treasure trail

Break treasure trail

Client: Break

Interactive treasure trial brings annual fundraising event to life

For one day every year, the River Wensum is populated with giant decorated ducks – all sponsored by local businesses and racing down the river in aid of the young people’s charity, Break.

Using Thyngs, the charity brought an added element of excitement to the popular event with an interactive duck hunt. Spectators used their smartphones to find eleven hidden duck signs scattered along the river, tapping each one to collect it and reveal a clue about the location of the next. Each participant that found all eleven was automatically entered into a prize draw by our platform.