Global movie launch activation

Global movie launch activation

Client: Major movie studio

World’s biggest NFC wearables marketing campaign delivers 18% response rate for blockbuster movie

A major movie studio relied on the Thyngs platform and partners to drive new forms of fan engagement, with over 240,000 NFC-enabled wristbands and tattoos designed, manufactured, configured, and distributed in 22 countries.

Over just three months they delivered an interaction rate of nearly 18%, helping the film become the largest female-led superhero movie opening of all time.

244,609

NFC wearables distributed

43,326

Interactions

17.7%

Interaction (response) rate